Conference Program

LARRY KEELEY
President
Doblin, Inc.

LARRY KEELEY is a strategist who has worked to develop more effective innovation methods for over twenty-six years. Larry is President and Co-Founder of Doblin Inc, an innovation strategy firm known for pioneering comprehensive innovation systems that materially improve innovation success rates.

Since 1979, Keeley has worked with many global companies on innovation effectiveness, among them Aetna, American Express, Amoco, Apple, Citigroup, Coca-Cola, Consignia, Diageo, Ford, GE, Hallmark, McDonald's, Monsanto, Motorola, Novartis, Pfizer, Shell, Steelcase, Target, Texas Instruments, WellPoint, Whirlpool, and Zurich Financial Services. He lectures frequently and publishes regularly on strategic aspects of innovation. He has written book on innovation effectiveness "The Taming of the New," in press.

BusinessWeek recently named Keeley one of seven Innovation Gurus that are changing the field, and specifically cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness.