In Blog, PTC Member Profiles

Colin DeMarlie, Director of Sales-Telecom/Data Center, AIRSYS

Colin DeMarlie
Director of Sales-Telecom/Data Center


Colin DeMarlie is the Director of Sales-Telecom/Data Center at AIRSYS Cooling Technologies located in Greer, South Carolina. He is a dedicated professional with more than 20 years of experience in the telecom/data center industry. His extensive background led him to AIRSYS to fuel his passion for providing efficient HVAC cooling solutions to customers all throughout the world. He has a unique skill set that he brings to AIRSYS with years of career experience with a top wireless telecommunications company and a Tier 1 contractor to provide unique perspectives to clients of AIRSYS.

How can telecommunications technologies help humanity? 

Many companies should strive to provide telecommunications access in all places across the globe. This goal is not on the shoulders of one country or one company, but rather a collaboration between them all. All industries would need to have this goal to support such growth. AIRSYS is a global company, and we take pride in providing cooling solutions capable of being used in most places on earth. 

What network-related development will have the greatest impact in our industry? 

AI will have the biggest impact on our industry over the next three to five years. With AI growing and providing more automation into everyday life, having fiber and data centers ready and able to support that growth will be a major challenge in the coming years. We’ve prepared for the growth in AI by developing efficient cooling solutions to cool the next generation of AI data centers.

Is it important for companies to continue to innovate their organization or offerings, and why?

For companies to stay relevant in the ICT industry, they must keep up with innovation. AIRSYS won the 2023 Frost and Sullivan Award, which recognizes fast-growing and innovative companies. As the ICT industry changes, grows, and switches directions, organizations need to be willing and ready to adapt to survive.

What value does PTC hold for you/your company? 

PTC provides a platform and venue for like-minded individuals in the ICT space to collaborate, network, and build relationships. Growing companies need to have the visibility to be seen and an avenue to share their products and ideasPTC does just that.

How does PTC fit your company’s goals or career purpose?

PTC’s value for us is in its networking events. PTC’s Annual Conference allows companies from all throughout the world to come together in a unique space. The event is wellthoughtout and organized. Months beforehand, you get access to the event’s mobile app to start networking and setting up meetings to best make use of your time during the conference.

What advice would you share with current and future graduates interested in this field?

Don’t be afraid to start from the ground up and work your way up through your career. To learn about this industry, you need to have experience in multiple aspects of telecommunications.

What industry mogul or up-and-coming leader have you followed or are currently pursuing, and why?

I recently had the opportunity to listen to a presentation by Marc Ganzi, CEO of DigitalBridge. His informative and modern approach to this industry regarding AI in the coming years was inspiring to me as a professional.

What is something that not that many people know about you? 

I went to school for nursing but fell in love with technology and switched my major to computer science. Soon after, I secured a job working for a wireless carrier. But my passion for helping people never went away, so for the past five years I have been a volunteer firefighter/EMT, currently holding a Lieutenant position.

AIRSYS USA, located in Greer, SC, is the global headquarters of AIRSYS Ltd. and is responsible for distributing and supporting all AIRSYS #DataCenter, #Telecom, and #SchoolAirSolutions products for North America. As a global leader in manufacturing high-performance information and communication technology (#ICT) cooling equipment, AIRSYS is committed to delivering cutting-edge, highly reliable, and energy-efficient cooling solutions tailored for critical environments. Our “Balance the Environment” tagline encapsulates our mission to harmonize technology and sustainability. To ensure our products’ highest value and optimal performance, we provide top-tier, 24/7/365 customer service, technical support, and sales to contractors and end-users. Join us at the forefront of innovation as we redefine the cooling landscape, ensuring critical environment businesses across North America benefit from state-of-the-art solutions prioritizing performance, reliability, and environmental balance. Elevate your expectations with AIRSYS – where cooling meets sustainability. 

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