Insight Market Assessment Tool
Decision makers use Insight, a market assessment tool produced by PTC, to explore revenue opportunities and assess business cases on Internet access, take rates, retail prices and related infrastructure costs. Insight data is available for more than 35 countries in Asia and Oceania.
- population and household data
- baseline data about fixed and mobile subscribers, fixed and mobile Internet
- information about all major players serving each market
- data on past and current market entry strategies
Insight is based on publicly available data gathered from multiple sources and include estimates produced from that information.
What makes Insight unique?
Unlike other tools and resources, Insight is designed to support the business case modeling that must always be conducted before investments can be made and capital can be raised.
Insight can be used to estimate potential market size if Internet access were extended to most citizens and residents in any of the more than 35 countries profiled.
Which countries are profiled?
Currently, Insight includes profiles for the following 39 countries:
Chinese Taipei (Taiwan)
Hong Kong SAR, China
Papua New Guinea
Who will find Insight most useful?
Insight is intended to be most useful for business planners and marketers charged with forecasting the market size for Internet access and related services.
Service providers, network infrastructure providers, application providers and analysts at related firms will find Insight particularly useful.